The best way to plan for the future is to take stock of where we are.
Earth’s population rises by 2 million roughly every 9 days. The world around us is changing at a rapid pace. Technology is changing even faster – it’s on steroids! There are major shifts in where and how people works. Let’s use it to ATTRACT – JOIN – ENGAGE.
Down under, in our part of the world, we need more runs on the board. Traditional clubs are struggling with technology and new systems. There are too many outdated meeting models producing the same results. We need a turnaround in direction.
Most Rotarians are aged between 50 and 69. Most, 79%, are male with 21% female. Members will join for a reason – it’s not the meal. Why do members leave? 31% because its too expensive or takes too much time; 21% because of the club environment; 15% because of unmet expectations. Of those who leave, 46% would NOT recommend their club and 35% would NOT recommend Rotary.
Who will join us?
· We need to unlock peoples passion to give purpose;
· They will probably be project/cause driven;
· Future members will be extremely mobile;
· We need to consider Emotional Connecting for the future; leverage partnerships and sponsorships will be important
For the future:
· Make better use of our information and data
· Invite younger members to champion the cause
· Let’s not just talk about diversity
· Sell the benefits NOT the features
· New Rotary Clubs are on the way
· Change the mind-set
Some Tony put to us:
· Is your club up for the challenge?
· Have you got a plan?
· What does your plan look like?
· Are you ready for the new Rotarian?
· What does this all mean to you?
Club reporter
Ed Hamilton
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